SymTrain Blogs

How a BPO Serving One of the Largest U.S. Wireless Carriers Saved Their $2M Contract by Cutting Training Time from Weeks to Days - SymTrain

Written by Anne Morales | Apr 13, 2023 4:00:00 AM

How a BPO Serving One of the Largest U.S. Wireless Carriers Saved Their $2M Contract by Cutting Training Time from Weeks to Days

The Benefits of SymTrain Automated Role-Play and Coaching to a BPO

Pre-Hire Assessment Use Case

Spoiler Alert: Reduced the time it took for agents to “grasp concepts” from weeks to days.

Introduction

A BPO serving one of the largest U.S. wireless carriers was 30 days away from losing their biggest contract. They needed 25 new agents trained and productive fast enough to meet strict SLA requirements, or risk losing $2 million in annual revenue.

The crisis stemmed from a brutal pattern: 60% of their last three new hire classes had quit before becoming productive, leaving the team understaffed and scrambling to serve their wireless carrier client.

The breakthrough: SymTrain’s pre-hire assessment revolutionized their hiring process, cutting concept mastery from two weeks to two days and saving both the contract and $275,000 in operational costs.

CHALLENGE:

The BPO was facing their worst nightmare: a contract-threatening staffing crisis with just 30 days to turn things around.

The Attrition Crisis: Out of their previous 25 new hires across three recent classes, 15 had already quit – a devastating 60% early-stage attrition rate that left them severely understaffed for their wireless carrier client.

The Root Problem: Exit interviews revealed a fundamental disconnect. New hires felt blindsided by the actual job requirements of supporting wireless customers – complex billing issues, technical troubleshooting, frustrated callers, and high-pressure retention conversations. Their expectations didn’t match reality.

The Time Pressure: Traditional training meant new hires took two full weeks just to grasp basic concepts about wireless services and customer interaction protocols. With 30 days to meet SLA requirements or lose their biggest client, there was zero margin for error.

The Client Relationship at Risk: The wireless carrier was losing patience with inconsistent service levels. The BPO’s inability to maintain adequate staffing was putting their $2 million annual contract in jeopardy.

The company realized they needed to completely overhaul both their hiring process and training approach to survive this crisis.

ACTION:

The BPO implemented a revolutionary two-stage pre-hire assessment system using SymTrain to identify the right candidates and prepare them for success before day one.

Stage 1: Expectations Reality Check After initial screening and phone interviews, candidates completed a SymTrain assessment featuring five targeted questions covering job expectations, daily functions, and technology workflows specific to wireless customer service. Candidates had to achieve minimum keyword and enthusiasm scores to advance to the next interview round.

Stage 2: Real-World Skills Assessment Before final interviews, candidates experienced actual wireless customer scenarios through three critical role-play simulations: customer greetings, service plan reviews, and objection handling. The system evaluated candidates on practice attempts, completion rates, abandonment, positivity, and overall mood under pressure.

The Innovation: This approach allowed candidates to self-select out if the wireless customer service environment wasn’t a good fit, while those who continued arrived on day one already familiar with key scenarios and realistic job expectations.

Training Acceleration: New hires who passed both assessments came prepared with foundational understanding, allowing trainers to focus on advanced skills and company-specific procedures rather than basic concept introduction.

RESULTS:

The transformation saved the contract and revolutionized their operations within the critical 30-day window.

Contract Success: The BPO successfully met all SLA requirements within 30 days, securing the renewal of their $2 million annual contract with the wireless carrier.

Hiring Efficiency Breakthrough: Hiring managers could screen three times as many candidates using SymTrain compared to traditional methods, dramatically improving their ability to find quality candidates quickly.

Learning Speed Revolution: New hires grasped general wireless service concepts within the first two days versus two weeks with the previous approach – transforming their training timeline.

Training Optimization: Trainers cut three full days off the 10-day training cycle while actually improving outcomes, creating additional capacity for ongoing coaching and support.

Attrition Transformation: Only 3 out of 25 new hires left within 30 days, compared to 8 projected based on recent trends and 15 from the previous cohort – an 80% improvement in retention.

Financial Impact: Beyond saving the $2 million contract, the improved efficiency reduced operational costs by a projected $275,000 through better retention and faster training cycles.

Feedback from a trainee on the first day when asked for feedback on the pre-hire simulator: “It was simple, purposeful, and effective software.”

Trainee of one of the largest U.S. wireless carriers

See SymTrain Pre-Hire Assessment

Experience the platform that helped save a $2M client contract in 30 days. You will be able to customize scenarios for your specific client requirements and service challenges. Schedule Demo